For brands and manufacturers

Put your brand inside apartment buildings

People who live in apartment buildings shop more and more for convenience: whatever runs out at home needs to arrive in minutes. HomeMarket stores serve exactly that trip — and the person deciding what goes on the shelf is a neighbor who knows the customers by name.

For brands and manufacturers, that is a new channel: points of sale inside residential buildings, with a tight assortment, frequent repeat purchases and a direct line to the end shopper.

Become a partner

What your brand gets from the HomeMarket network

Presence inside the building

Your products within reach of residents who shop without leaving home — a place traditional retail does not reach.

Sellers who recommend

Every store is run by a resident who talks to their neighbors. A personal recommendation goes a long way.

Launches and sampling

Programs with sellers to introduce new products, bundles and samples to the people who live in the building.

Promotions straight to residents

Deals and bundles shown in the shopping app to residents of the buildings we serve.

Clean product data

Correct UPC, photos and descriptions in the catalog sellers use to stock their stores.

Residential demand insight

An aggregated view of what sells in apartment buildings, to guide assortment and pack sizes.

How to get started

Tell us about your brand
Fill in the form with your categories, the regions you distribute to and how your products reach retail today.
We shape the program together
Catalog, seller programs, in-app promotions or supply through your distributors — we agree on what fits your brand.
Your brand reaches the stores
Sellers find and stock your products, and residents buy them without leaving the building.

Who it is for

Food, beverage, household, personal care and pet brands sold in grocery retail.
Emerging brands looking for points of sale and trial close to the shopper.
Regional brands that want more presence in the neighborhoods they already serve.

Frequently asked questions

Do I need to sell directly to HomeMarket sellers?

Not necessarily. Many brands reach the stores through the distributors and wholesalers they already work with; the partnership can be about visibility, catalog and seller programs. We set it up case by case.

Where is HomeMarket available in the US?

We are building the network in US metros with many large apartment and condo buildings. Tell us where you sell and we will let you know where stores are opening.

What does it cost to become a partner?

The first conversation and getting your products into the catalog are free. Commercial programs, such as promotions and sampling, are agreed with each brand.

Go deeper

For brands and manufacturers

How to sell your products to grocery stores inside apartment buildings: a guide for brands

Grocery stores inside apartment buildings are a new retail channel. Learn how brands reach these points of sale and what works on their shelves.

Read the guide →

I want my brand in apartment-building stores

Tell us about your brand and the regions you cover. Our partnerships team replies within a few business days.