The HomeMarket network: from the brand to the neighbor down the hall
With HomeMarket, a resident runs a small grocery store from their own apartment and delivers to the neighbors in their building within minutes. It is a way to work from home and earn your own income, without a storefront.
Every one of those stores needs products, frequent restocking and brands residents trust. That is where brands, distributors, independent grocers and food brokers come in: HomeMarket connects the people who make and distribute groceries with the people who sell inside residential buildings.
Become a partnerChoose your profile
For brands and manufacturers
A hyperlocal channel that puts your products inside residential buildings.
Learn more →For distributors and wholesalers
A base of small retailers that restock every week.
Learn more →For independent grocers
Be the restocking stop for in-building sellers in your neighborhood.
Learn more →For food brokers and sales reps
Bring your brand portfolio to a new small-format retail channel.
Learn more →
How the network fits together
HomeMarket sellers
Residents who run a small store from their apartment, take orders in the app and deliver to their neighbors’ doors.
Apartment residents
They buy what they ran out of without leaving the building: drinks, pantry staples, snacks, cleaning and everyday items.
The supply chain
Brands, distributors, wholesalers, independent grocers and brokers who put products on those shelves.
Guides for businesses
- For brands and manufacturers
How to sell your products to grocery stores inside apartment buildings: a guide for brands
Grocery stores inside apartment buildings are a new retail channel. Learn how brands reach these points of sale and what works on their shelves.
Read the guide → - For distributors and wholesalers
Distributing to grocery stores inside apartment buildings: serving a new kind of small retailer
Grocery stores inside apartment buildings restock often and buy in small orders. See how distributors and wholesalers can serve this new small-format channel.
Read the guide → - For independent grocers
Independent grocers and apartment-building stores: competition or partnership?
Do grocery stores inside apartment buildings take customers from independent grocers? See how the trips differ and how your store can supply these sellers.
Read the guide →
Talk to our partnerships team
Tell us who you are and where you operate. We reply by email or phone to understand your business and walk you through the partnership options.