HomeMarket press kit
HomeMarket turns apartment residents into the grocery store of their own building. A resident runs a small store from a spare room, neighbors order from their phone, on WhatsApp or straight from AI assistants like ChatGPT, and the order arrives at their door in minutes.
Opening a store costs nothing: no franchise fee, no storefront, no common area. HomeMarket provides the app, payments, the product catalog and AI agents that help each seller with restocking, pricing and campaigns, and takes a commission on sales. Proven in Brazil since March 2026, now launching in the US.
marcelo@homemarketapp.comHow it works
- 1
A resident sets up their store and products in the HomeMarket app.
- 2
Neighbors in the building order in the app, on the web, on WhatsApp or from an AI assistant, and pay online.
- 3
The seller picks the order and walks it to the neighbor’s door, usually within minutes.
Story ideas
A few stories we can help you tell. Data, demos and seller interviews (in Portuguese) are available on request.
Agentic commerce that people actually use
Neighbors order groceries from ChatGPT, Claude and Gemini (via MCP) or from an AI agent on WhatsApp — low ticket, high repeat, delivered in minutes.
An AI agent behind every tiny store
Each seller gets an agent that suggests restocks, prices and campaigns, so a resident can run a store without retail experience.
Ultrafast delivery without dark stores
The inventory sits in a neighbor’s apartment and the delivery is a walk down the hall — no warehouse, no couriers.
Residents become shopkeepers
Moms, retirees and former app drivers running a business from home, with no storefront and no franchise fee.
From Brazil to the US
A model built in Brazilian condominiums, now heading to large US apartment complexes.
Founder
Marcelo Ribeiro
Founder
Software engineer with 10 years at Silicon Valley startups (Deliveroo, BarkBox, Canary Technologies). Built the entire HomeMarket platform himself.
Images to download
- HomeMarket logo (horizontal) PNG, 762×141Download
- HomeMarket logo (square) PNG, 1024×1024Download
- App screen PNG, 853×1844Download
- Marcelo Ribeiro JPG, 460×460Download
Store and seller photos are sent on request, with each seller’s consent. Images are free for editorial use, credit “Courtesy of HomeMarket”.