For food brokers and sales reps

New points of sale for the brands you represent

Food brokers and manufacturer’s reps know the brands, the distributors and the retail landscape of their territory better than anyone. The HomeMarket network is a new channel for that knowledge: small stores run by residents inside apartment buildings.

If you represent food, beverage, household or personal care brands, you can introduce your portfolio to the network and help those brands reach these new points of sale.

Become a partner

Why bring your portfolio to the network

A channel still taking shape

Early partners help decide which brands fill the shelves of in-building stores.

Many brands, one conversation

Present your whole portfolio to the HomeMarket team at once instead of store by store.

Territory-based

We work region by region, aligned with the distributors that already serve your territory.

Programs with sellers

Launches, bundles and promotions for your brands taken straight to the people who sell in the buildings.

How it works

Share your portfolio
Tell us which brands you represent, in which categories and territories.
We assess the fit
We match the brands with what residents buy and with the areas where the network is growing.
We plan the brands’ entry
Catalog, seller programs and supply through the distributors in the area.

Who it is for

Food brokers, manufacturer’s representatives and sales agencies in grocery.
Retail merchandising and field marketing agencies that serve small-format retail.

Frequently asked questions

How are brokers compensated?

That depends on your agreement with the brands you represent. HomeMarket opens the channel; each brand’s commercial terms follow your arrangement with them.

Do I need an exclusive territory?

No. Tell us where you work today and we will figure out how to work alongside the distributors in that area.

Go deeper

For brands and manufacturers

How to sell your products to grocery stores inside apartment buildings: a guide for brands

Grocery stores inside apartment buildings are a new retail channel. Learn how brands reach these points of sale and what works on their shelves.

Read the guide →

I want to present my portfolio

Tell us which brands you represent and in which territories. Our partnerships team will be in touch.