For independent grocers

Connect your neighborhood store to the apartment buildings around it

The apartment buildings around your store are full of residents who shop for convenience. With HomeMarket, some of them open a small grocery store inside their own apartment — and they need somewhere close by to restock.

For independent grocers, corner stores and neighborhood markets, that opens a new line of business: selling to the people who sell inside the buildings, on top of serving the customers who walk through your door.

Become a partner

What the network can do for your store

Sell to local resellers

HomeMarket sellers nearby can restock at your store instead of driving to a warehouse club.

Reach inside the buildings

Your products get to residents who would not walk into your store, through the sellers in their building.

Partner with your neighbors

A direct relationship with sellers in the area: pre-orders, set-asides and terms agreed between you.

Retail technology

HomeMarket runs the catalog, ordering and inventory tools sellers use — see what could help your business too.

How to get started

  1. Register your store

    Share your address, your strongest categories and whether you sell to resellers.

  2. We map the buildings around you

    We check whether HomeMarket sellers are active or getting started in your neighborhood.

  3. We introduce you to sellers

    Your store becomes a restocking option for sellers in the area.

Who it is for

  • Independent grocery stores, corner stores, bodegas and neighborhood markets.
  • Specialty food shops, bakeries and liquor stores near large apartment buildings.
  • Small chains that want a resale channel in their neighborhoods.

Frequently asked questions

Does HomeMarket compete with my store?

A HomeMarket seller serves the convenience trip inside the building — the item someone needs right now. They still have to restock somewhere, and a store nearby is a natural supplier. The idea is to complement your business, not replace it.

Can I open a HomeMarket store?

HomeMarket stores are run by residents from inside their own apartment and serve their own building. If you or someone on your team lives in a large apartment building, they can open one — see the complete guide.

Is there a cost to join?

Registering as a partner is free. You set the terms for selling to sellers.

Go deeper

For independent grocers

Independent grocers and apartment-building stores: competition or partnership?

Do grocery stores inside apartment buildings take customers from independent grocers? See how the trips differ and how your store can supply these sellers.

Read the guide →

I want to connect my store to the network

Tell us where your store is and what you sell. We will get back to you about the buildings in your neighborhood.

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